Selling a house can be tough, especially when you’re competing with millions of homes on the market. Figures from the National Association of Realtors® revealed people sold 5.34 million existing houses in 2019 along with 682,000 newly built homes.
Given the sheer number of houses sold on the market, you’ll want your listing to stand out from the competition. Getting your listing noticed, however, isn’t as simple as asking help from a real estate agent. You need better ways to put your property in front of prospective buyers. You will know that you are ready to sell your home when it’s looking equal to or better than the competition At a competitive price.
Here are four strategies to boost your real estate listing visibility:
1. Stage Your Property Effectively
Home staging is crucial for property sellers because it emphasizes the strengths of the house and downplays its weak points. Also, presenting a beautiful and well-cared for house allows you to create a positive first impression with homebuyers. Curb appeal is a must to appeal to the right buyer so make sure to hire a professional lawn care company like TruGreen to make the landscaping look its best.
If you’re unsure how to stage your home or where to begin, you’re better off hiring a professional to get this job done. Contact an interior design services provider for a free consultation.
2. Take Detailed Photos of Your Home
A staged property won’t do you any good if prospective online homebuyers can’t see your house. When taking pictures, don’t snap using your mobile phone. Get a high-quality camera to capture the best features of your property.
You could also apply photography techniques to give your home an edge over the competition. An example is producing virtual dusk shots of your house. This type of photo helps highlight the exterior features of the property, such as the landscape, yard, fire pits and swimming pools.
Apart from dusk shots, you can feature your house with aerial photography. If you own an expansive type of property, you’ll benefit from shots produced by drones. It captures the full extent of your house. It’s also a better way to show off the surroundings of your property and town.
3. Use Digital Marketing
Online marketing strategies, such as search engine optimization (SEO) and pay-per-click advertising (PPC), is crucial to getting your property listing more noticeable on the web. You’ll need to select the right keywords that define your real estate listing. These search terms should ideally have location terms, such as your home’s town, city or neighborhood. Then, integrate those terms into your marketing and listing efforts.
If you don’t have time to learn or practice digital marketing, look for SEO or PPC agencies that will promote your listings online for you.
4. Connect with Your Personal Network
Besides marketing your house on the internet, promote your listing offline. What’s great about real estate is that anyone you meet is a prospective customer. Meet up with friends or family members for coffee and bring up your home for sale. If they’re not interested, that’s OK. Ask them if they know someone who’s looking for a house. Don’t be afraid of making connections with people who could help you sell that home.
Consider these suggestions to make your real estate listing more visible to interested property buyers. Appealing to a buyer for your house doesn’t happen overnight. You need to work hard to attract offers and make that sale happen.
Additional real estate resources
Paul Sian shows people how to sell a home as is. What this means to the buyer is that they can get a home inspection but the seller is not going to make any repairs on broken items. It’s important to understand the difference between sale types before making an offer on a home.
Lynn Pineda helps to understand the feedback that is given when people view a house for sale. This information is critical for the home seller to understand how the home is priced, the condition it’s in, and more.
When selling at home there are certain steps to follow to ensure a good outcome. Joe Boylan has written an in-depth article breaking down all the steps of a home sale. It is important to understand what’s going to happen throughout process of selling your house.